In a long-term collaboration that spans Google Health, Google Pixel, and Google Cloud, Steph Curry joins Google as a Performance Advisor.
This isn’t a typical endorsement deal; Curry and his team of experts will work directly with Google’s engineers. Together they will fine-tune products and develop new features, bringing his insights as an elite athlete to a wider audience.
The partnership will demonstrate how technology can be used to improve performance and wellness for everyone, not just professional athletes.
A New Kind of Partnership
Google’s partnership with Steph Curry is a strategic move that goes beyond celebrity marketing. In this role, Curry isn’t just a brand face; he and his team are actively involved in the product development.
They are providing real-world feedback on Google’s hardware and software, including Pixel phones and watches, and its AI-driven services.
Curry’s expertise in athletic training, health, and wellness is being used to help train Google’s algorithms and design future products. This hands-on collaboration is a key part of the deal.
Enhancing Health and Wellness with AI
A major focus of the partnership is Google Health. Curry and his team are working with Google to refine the new Gemini-powered personal health coach for Fitbit Premium subscribers.
This AI-driven coach uses data from wearables to create personalized workout routines and health goals. Curry’s insights are crucial for ensuring the advice is practical, effective, and relatable. It will altogether help to shape a tool that can assist users in maintaining a healthier lifestyle.
The goal is to make these advanced health tools accessible and useful for a broad range of people. Ideally, it will benefit fitness enthusiasts and those just starting their wellness journey.
Steph Curry is Improving Performance on and off the Court
Curry is also using Google’s technology to enhance his own game. The partnership includes the use of Google Cloud AI insights to analyze his performance on the court, such as his shot quality and workout strategies.
He is altogether utilizing the experimental AI Basketball Coach experience, which uses Pixel cameras and Gemini models to provide detailed form analysis, visual feedback, and personalized coaching tips to help perfect his already lethal jump shot.
This practical application of Google’s AI demonstrates the potential for the technology to revolutionize athletic training and development.
Curry has already begun integrating this technology into his community work, showcasing the AI Basketball Coach at his annual Curry Camp for top student-athletes.
Moreover, this move highlights how the collaboration is not just about his personal use but about inspiring the next generation of athletes to leverage technology for their own development.
By embedding one of the world’s most influential athletes in its product development cycle, Google is making a bold statement about its commitment to the health and wellness space, aiming to prove that its technology can compete with rivals like Apple and Samsung.