Tabitha Brown’s New Target Wine Collection Is Here to Toast Joy and Flavor

Actress, author, and social media sensation Tabitha Brown has added another feather to her cap. In July 2024, Brown launched her highly anticipated wine collection exclusively at Target stores nationwide. The effort marks the latest initiative in a collaboration between the retail giant and the internet personality who rose to fame for sharing loveable videos online. Her content, which blends mouth-watering vegan recipes with heartfelt messages, has struck a chord with netizens worldwide.

Brown has since become a bona fide celebrity and entrepreneur. She published her first book, “Feeding the Soul (Because It’s My Business): Finding Our Way to Joy, Love, and Freedom,” in 2021, and she’s also appeared on a slate of television shows. Her entrepreneurial spirit has also led to collaborations with major brands. Brown’s partnership with Target resulted in a successful line of vegan food products, followed by their wine venture. The collection reflects the viral star’s vibrant personality and promises to bring a new wave of excitement to the wine industry.

Tabitha Brown’s wines are a celebration of flavor and taste.

Brown’s wine collection features a range of wines, including vegan-friendly reds, whites, and rosés. The wines are named after Brown’s famous catchphrases, such as “Hello There,” a red wine blend, and the “Love Y’all” moscato. The labels feature artistic designs that capture the essence of Tabitha’s joyful spirit and colorful personality. Brown opened up about her journey into the wine industry during an appearance at the ESSENCE Festival of Culture.

“I started drinking wine, crazy enough, 20 years ago,” she revealed. “My mama was sick, so I had a friend who said, ‘Wine can kind of relax you a little bit.’ And I said, ‘Really?’ But that’s really why I started. So I started drinking red wine. Merlot was my first, and I was like, ‘Oh, this is bitter. This is strong. It was cheap.'”

Target stores nationwide offer Brown’s wines at an affordable price of $7.99. Each wine is made using sustainable practices, aligning with the internet star’s commitment to the environment.

Tabitha Brown has become a big brand.

One of Tabitha Brown’s most notable business ventures is her partnership with the vegan restaurant Kale My Name. Thanks to Brown’s fame, the Chicago area restaurant quickly gained popularity among locals and tourists.

In 2022, Brown announced an exciting collaboration with Target. The Tabitha Brown Collection features various products, including home decor, kitchenware, and clothing, all designed to reflect her colorful style. Brown and Target’s newly released wine products are the latest project from the partnership.

Additionally, Brown has ventured into the beauty industry by launching Donna’s Recipe, a haircare line inspired by her journey with her hair. The line includes vegan haircare products formulated to promote healthy, natural hair growth. The success of Donna’s Recipe and her Target collection highlights Brown’s versatility as an entrepreneur.

The author’s content and opinions have not been pre-reviewed, approved or endorsed by Discover.