Spring is the perfect time to rethink and refresh your beauty routine. Whether you’re seeking products made with cleaner ingredients, prioritizing ethical manufacturing, or looking to support brands owned by women or Black and brown founders, trying something new is a great way to reset for the months to come.
As you explore new options, resist the urge to chase trends. Instead, take advantage of the wide range of products on the market and ground your choices in your personal wants and needs.
When it comes to skincare, visiting a dermatologist or esthetician is a great first step toward understanding which products will deliver the best results for your skin.
A consultation with a makeup artist can help you identify your go-to look for a quick refresh, while a deep dive into YouTube or TikTok may even lead you to discover your signature scent.
Whether you’re planning a complete overhaul of your routine or simply looking to incorporate new products that align with your beauty goals, here are some standout beauty brands to take you into the new season.
Skincare
*Black-owned, Women-owned, Doctor-backed*
Glo Melanin formulates all its products with 100% natural, paraben-free, and sulfate-free ingredients, specifically designed for melanin-rich skin. Within the brand’s coveted Melanin Skin Bundle are products infused with organic turmeric, a powerful superfood known for its brightening, antioxidant, and anti-inflammatory properties. Turmeric helps soothe irritation and promote a more even complexion, making it especially effective for addressing hyperpigmentation and dark spots, which are common in those with deeper skin tones. Glo Melanin offers skincare solutions that are safe for use across the entire body, with each product thoughtfully crafted without harsh chemicals. All formulas are non-comedogenic, making the line suitable for even the most sensitive skin.
*Minority-owned, Dermatologist-created*
Brownkind is a purpose-driven, dermatologist-designed skincare brand created specifically for melanin-rich skin. Rooted in clinical expertise and a deep understanding of Black and brown skin, the brand’s formulations feature clean, consciously sourced ingredients and phytonutrient-rich blends designed to preserve radiance, promote an even tone, and support overall skin health—without relying on harsh chemicals. Central to Brownkind’s approach is its Even Tone Defender™, a proprietary blend of antioxidant-rich extracts, including Indian gooseberry, rainbow algae, and cacao. This science-backed formula is designed to protect, nourish, and enhance the natural beauty of deeper skin tones by promoting a more even complexion, reducing the appearance of dark spots, and addressing signs of aging, all specifically tailored to melanin-rich skin.
*Black-owned, Women-owned, Doctor-backed*
Often referred to as Gen Z’s favorite skincare brand, Topicals has earned a loyal following for addressing the skin concerns young people care most about, including acne, hyperpigmentation, scars, and flare-ups. The brand pairs effective, science-backed formulas with playful, eye-catching packaging that feels fun rather than clinical. Co-founded in 2020 by Nigerian-American entrepreneur Olamide Olowe, Topicals was built on Olowe’s own experiences navigating chronic skin conditions often overlooked by mainstream beauty brands. At just 23 years old at the time of launch, Olowe became one of the youngest Black women to raise significant venture capital for a beauty brand. Alongside her co-founder, Claudia Teng, she designed the line to help people feel confident in their skin—not ashamed of it. What truly sets Topicals apart is how it meets Gen Z where they are. Beyond solutions like the viral Faded Serum and Faded Under Eye Masks, the brand stands out for its bold, approachable packaging, clever product names, and inclusive brand voice.
Makeup
*Black-owned, Women-owned*
Founded by beauty entrepreneur Tisha Thompson, LYS Beauty (short for Love Yourself) is a clean, inclusive cosmetics brand that has quickly made its mark in the industry. Known for its skin-loving formulas, LYS Beauty combines makeup with skincare benefits, offering products infused with ingredients like hyaluronic acid, turmeric, and ashwagandha to support healthy, radiant skin. The brand is also notable for its commitment to accessibility, delivering high-performance, vegan, and cruelty-free products at affordable price points while prioritizing a wide shade range that celebrates all skin tones.
*Black-owned, Women-owned, Dermatologist-backed*
Entrepreneur Alicia Scott created Range Beauty out of her own struggle to find products that delivered high performance without aggravating sensitive skin. The clean, inclusive makeup brand is specifically designed for those with acne-prone and eczema-affected skin. Guided by its “makeup for skin that acts up” philosophy, Range Beauty stands out for its use of soothing, dermatologist-backed ingredients and a thoughtfully inclusive shade range that prioritizes melanin-rich tones. With lightweight, breathable formulas and a commitment to clean beauty standards, the brand has carved out a unique space in the industry—proving that makeup can both enhance and care for your skin.
*Black-owned, Women-owned*
After a career in the medical field, Danessa Myricks followed her dream of becoming a self-taught artist. Her gifts led her to develop products for companies like KISS and Benefit Cosmetics. In 2015, she launched Danessa Myricks Beauty with a mission to make professional-quality makeup accessible and truly inclusive. Danessa Myricks Beauty emphasizes multifunctionality, allowing users to express creativity freely across their face, lips, and eyes. The brand’s hero products—such as Colorfix 24-Hour Cream Color, Yummy Skin Blurring Balm Powder, and Twin Flames Liquid Eyeshadow—are celebrated for their pigment intensity, long wear, and versatility. Many formulas are vegan and cruelty-free, combining skincare benefits with high-performance results.
Body Care
*Black-owned*
Created by a celebrity makeup artist-turned beauty founder, Billie Gene Body was born from firsthand experience of how scent and beauty rituals can instantly uplift mood and confidence. The brand’s body oils are cruelty-free, vegan, paraben-free, and gluten-free, combining nourishing formulas with fragrance-forward appeal. Rooted in a philosophy of confidence over perfection and empowerment over performance, Billie Gene Body embraces bold self-expression. While the product names may feel daring, their purpose is to inspire, spark confidence, and help you reconnect with your most self-assured self. Designed to shift your mood and elevate your presence, this fragrance-first body care goes beyond the surface—it’s not just beauty, but a transformative ritual that redefines how you move through the world.
*Black-owned, Women-owned*
At Haus of Melanin, every product is handcrafted with care, using nutrient-rich butters, antioxidant-packed organic exfoliants, and restorative organic oils—chosen to enhance, nourish, and protect every hue of you. Haus of Melanin was created to honor the unique needs of melanated skin. What began as a personal search for effective, luxurious skincare became a mission: to offer products that nourish, maintain, and replenish your skin, and to turn your routines into rituals of self-care. Their formulas are free from harsh chemicals, parabens, and synthetic preservatives. Every detail is intentionally designed to elevate self-care from a routine to the indulgent experience your skin has been craving.
Brown Sugar Babe is one of the fastest-growing, Black-owned beauty brands known for its indulgent, dessert-inspired body care that blends some of the most coveted and original fragrances with skincare. Founded by entrepreneur Tyla-Simone Crayton, the brand has gained a loyal following for its whipped body butters, oils, and scrubs that deliver deep hydration while leaving behind long-lasting, gourmand scents. With a focus on celebrating softness, femininity, and self-care, Brown Sugar Babe transforms everyday routines into sensory experiences. Its products are designed to nourish melanin-rich skin while embracing playful, nostalgic fragrances that feel both luxurious and comforting—proving that body care can be as sweet, bold, and memorable as you are.