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Haircare Brand The Doux Wins Big, Taking Black Beauty Beyond The Aisle With Roblox Game My Salon Empire

For Maya and Brian Smith, the founders of The Doux, the next chapter of their Black-owned haircare brand isn’t another product on a store shelf. It’s a virtual salon. The Atlanta-based entrepreneurs are expanding The Doux beyond haircare with the launch of My Salon Empire, a Roblox experience that brings textured-hair styling, Black beauty culture […]

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