Byron Allen wants the NFL’s Denver Broncos and he might get it

by Ezekiel J. Walker
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Longtime media mogul Byron Allen has announced his interest in becoming the first Black owner of an NFL team. Allen adds his name to a small list of Black Bourgeoisie seeking ownership of the storied franchise.

In September 2021, it was reported that music mogul Jay-Z was reportedly in the mix to become Denver Broncs owner. Last month, Black billionaire Robert Smith emerged as a possible bidder for the Broncos and has been quietly courted by Roger Goodell for the role. Yet Allen hasn’t been deterred.

Byron Allen wants the Broncos

According to Bloomberg, Allen, the owner of Entertainment Studios, has long discussed the possibility of becoming an NFL owner. Allen has been in talks with NFL Commissioner and team owners for years about potential team ownership.

Bryon Allen, chairman and CEO of Allen Media Group, said, “after serious consideration, I strongly believe I can help effectuate positive changes throughout the league. And for that reason, I will be making a bid for the Denver Broncos.”

Given the NFL’s checkered past, it would be good to have an owner experienced in not only recognizing discrimination but calling it to account.

As a television station owner, Byron Allen has waged high-profile battles vying for economic inclusion against some of the biggest advertisers in the world, including McDonald’s Corp. and General Motors Co., alleging discrimination against Black-owned media outlets.

Black NFL Ownership will be Historic

According to Philadephia Inquirer, in 2020 Allen and Philadelphia-based media giant Comcast Corp. settled a suit that had him alleging racism. He accused the cable company of not running his TV channels in its cable bundles. Comcast, which denied the allegations, gave access for some of his cable channels. The case had reached the U.S. Supreme Court.

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