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Snoop Dogg purchases Death Row Records ahead of Super Bowl performance

by Mike Creef, Staff Writer
super bowl snoop dogg death row records
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With a Super Bowl performance set for this upcoming weekend, Grammy-nominated rapper Snoop Dogg is poised to see his musical career see a big bump. News of his purchase of the rap label where his rap career began is certainly set to help as well.

The rapper purchased Death Row Records, the record label that launched his career in the ‘90s with his debut album “Doggystyle.”

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” Snoop said in a statement.

Unfortunately for the rapper, with the good news comes some bad.

Hip Hop Legend Snoop Dogg and wife

Hip Hop Legend Snoop Dogg and his wife, entrepreneur Shante Broadus. (Nehemiah Frank / The Black Wall Street Times)

The Good

Snoop Dogg is set to hit the halftime stage during the Super Bowl this Sunday alongside Eminem, Dr. Dre, Mary J. Blige, and Kendrick Lamar. It will be a major nod to hip hop and rap fans of the ‘90s and ‘2000s. 

The purchase of Death Row Records revives a label that hasn’t seen much prominence since the ‘90s. Death Row Records was founded in 1992 by Dr. Dre, Suge Knight, the D.O.C., and Dick Griffey. The label saw a sharp decline in the late ‘90s after the death of its star artist, Tupac, the imprisonment of Suge Knight, and the departures of Dr. Dre and Snoop Dogg.

“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me,” said Snoop.

The Bad

On Wednesday, a lawsuit against Snoop Dogg, whose real name is Calvin Broadus, was filed on behalf of a “Jane Doe,” for sexual assault and battery. An associate of Snoop’s, Bishop Don Magic Juan, whose real name is Donald Campbell, was also named in the lawsuit.

The filings allege that Jane Doe and a friend went to a nightclub in 2013 to attend a show of Snoop Dogg’s. They later went to the rapper’s studio after an invitation from Campbell.

The lawsuit alleges that both men forced their genitals in front of the women’s faces and in their mouths without their consent. 

In a Friday statement to The Hill, a spokesperson for Snoop Dogg called the allegations “simply meritless” and “part of a self-enrichment shakedown scheme … to extort Snoop Dogg right before he performs during this Sunday’s Super Bowl half-time show.”

In a recent interview with The Associated Press, he said that getting the chance to perform at the NFL Super Bowl in California was a “dream come true.” 

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