GREENWOOD DIST. — Prepare to redefine adventure with the all-new Lexus GX and its groundbreaking “Live Up to It” campaign. This bold initiative challenges outdoor enthusiasts to push their limits and embrace a new level of luxury, performance, and style.
“Live Up to It” isn’t just a slogan—it’s a bold invitation to experience the extraordinary. Our campaign showcases trailblazers who live by this ethos, demonstrating how the Lexus GX’s unparalleled capabilities and luxurious features elevate their adventures. Whether you’re a weekend warrior or a seasoned explorer, our diverse roster of pioneers reveals the limitless potential of adventure with the GX.
The collaboration between Rolling Out and Lexus is a celebration of excellence and adventure. “We’re excited to partner with Rolling Out once again and continue our collaboration on engaging content that pairs dynamic trailblazers with our all-new GX while elevating their outdoor experiences,” said David Telfer, National Manager of Lexus Advertising and Media.
Munson Steed, CEO of Rolling Out, adds, “Our collaboration with Lexus highlights the vision of the vehicle for individuals who seek to be at the pinnacle of their creative expression. This partnership allows us to tell stories that celebrate black excellence and the innovative spirit of those who challenge life and ride it in an innovative way.”
We invite you to join the movement, follow our campaign on social media and visit Rollingout.com or Lexus.com/GX to learn more about the all-new Lexus GX.
