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MSNBC unexpectedly fires popular Black host Tiffany Cross

by Deon Osborne, Associate Editor
MSNBC unexpectedly fires popular Black host Tiffany Cross
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Tiffany Cross, a popular TV host who runs the unapologetic Saturday show, “Cross Connection,” is leaving MSNBC after the network informed her production staff Friday morning they were immediately cutting ties.

MSNBC, which is owned by NBC Universal, has decided not to renew Tiffany Cross’s contract after two years, according to Variety, which spoke with three people familiar with the matter.

As one of the few Black women with a popular platform on a news network, Tiffany Cross has unapologetically voiced her beliefs regarding white supremacy and came to Tulsa during the 100-year Centennial of the Tulsa Race Massacre to elevate the voices of survivors and descendants.

Notably, Cross had one of the most watched weekend shows among the major networks and brought many new Black viewers, and Black women particularly, to MSNBC.

According to Variety, executives for MSNBC and Cross have declined to comment on the unexpected decision. 

Tiffany Cross let go after Tucker Carlson’s racist rants against her

Yet, some have speculated that Tiffany Cross’s relationship with MSNBC executives had soured in recent weeks amid her willingness to clap back at anchors from other networks, such as white supremacist Tucker Carlson from Fox News.

In recent weeks, Carlson, who wields the most watched cable show in the U.S., has continued to spew his claims of a white genocide, a racist ideology tied to the “Great Replacement Theory.” It argues that an influx of people of color want to eliminate white people from America. The nazi-like ideology has been the motivation for several mass shootings in recent years.

In October, Carlson targeted Tiffany Cross directly, accusing her of inciting a white version of the Rwandan genocide. He compared her show to the Rwandan radio program in 1993 that encouraged ethnic cleansing.

 

The reason for Tiffany Cross’s sudden departure is unclear, but the silence from executives is leading some to believe the network has caved under the pressure of racist mouthpieces like Tucker Carlson.

Cross is a former Washington bureau chief for BET, a former political analyst for MSNBC and a former resident fellow at the Harvard Kennedy School’s Institute of Politics.

Variety reports her production staff will likely remain employed with the program. Tiffany Cross’s replacement hasn’t yet been selected.

5 comments

King November 4, 2022 - 4:23 pm

Not popular. She averaged under 300,000 viewers per episode on a live+7 days basis. More people are watching the preview channel at any given time.

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Roy Morrison November 4, 2022 - 10:58 pm

I liked her. See was said what she thoughts was and challenging.Too radical for the bosses.

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Joseph Averagium November 5, 2022 - 12:05 pm

I will not be watching MSNBC anymore… I plan to stream Joy Reid, Rachel and Nicole Shows

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Robin November 6, 2022 - 10:05 am

She uplifted black an brown voices an her commentary was insightful , if she chooses to continue reporting I’m sure another network will pick her up..

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Tiffany Cross hires lawyer as media outlets try to ruin her reputation November 18, 2022 - 2:10 pm

[…] and her team that their weekend show “Cross Connection” would not be renewed. The show was canceled immediately, with news of the cancelation not reaching Tiffany until Friday, a day when companies and […]

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