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Kanye West, who changed his name to Ye, appears to be receiving backlash for his recent rants and ravings against Jewish people, George Floyd, and the Black Lives Matter movement. Fashion brand Balenciaga announced it has cut ties with the billionaire music artist.
Balenciaga no longer has “any relationship nor any plans for future projects related to this artist,” the parent company told WWD following a third-quarter earnings report on Thursday, according to Rolling Stone.
It also deleted a section on its website featuring the Three Yeezy Gap design.
News of the torn partnership comes after weeks of Ye demonstrating bizarre, racist and antisemitic rhetoric.
Kanye West loses Balenciaga deal after racist rants
On Oct. 3rd, Kanye pulled up to a fashion show in Paris wearing a White Lives Matter shirt. A week later, he was suspended from his Twitter and Instagram accounts for posting violent threats against Jewish people.
Currently, he faces a $250 million lawsuit from the George Floyd family after suggesting Floyd died from a fentanyl overdose and that convicted murderer Derek Chauvin’s knee “wasn’t even on his neck like that.”
He made those statements after watching the premiere of a documentary from Candace Owens critical of the Black Lives Matter movement. Some have claimed Candace is using Kanye for financial gain after he announced plans to purchase the right wing social media app Parler, which Candace’s husband reportedly owns.
With the recent announcement from Balenciaga, it remains to be seen whether the destruction of this partnership will have any effect on Kanye West’s words and actions.